Facebook & Instagram Ad Copy Prompts
Generate high-converting Facebook and Instagram ad copy with proven hooks, angles, and calls-to-action for e-commerce products.
Best For
Facebook ads, Instagram ads, TikTok ads, Pinterest ads
Prompt Template
Write [NUMBER] ad copy variations for [PRODUCT NAME], targeting [TARGET AUDIENCE] on [PLATFORM: FACEBOOK / INSTAGRAM / TIKTOK]. Product details: - Price: [$PRICE] - Key benefit: [MAIN BENEFIT] - Unique selling point: [USP] - Current promotion (if any): [PROMOTION DETAILS] For each variation provide: 1. **Primary text** (125-150 characters for Facebook, shorter for Instagram) 2. **Headline** (max 40 characters) 3. **Description** (optional, 1-2 sentences) 4. **CTA button text** (Shop Now / Learn More / Sign Up / Get Offer) Ad angle options to cover: - [ ] Problem-solution angle - [ ] Social proof angle (testimonials, reviews) - [ ] Scarcity/urgency angle (limited time, low stock) - [ ] Benefit-focused angle - [ ] Curiosity/hook angle - [ ] Comparison angle (vs. traditional alternatives) - [ ] Storytelling angle Platform-specific requirements: - Facebook: Strong hook in first 2 lines (before 'See More') - Instagram: Visually descriptive, shorter copy, emojis acceptable - TikTok: Trendy language, short-form, hook in first 3 seconds Target audience pain points to address: - [PAIN POINT 1] - [PAIN POINT 2]
Tips for Best Results
- The first 2 lines of Facebook ad copy are critical — write hooks that compel users to click 'See More'
- Test 3-5 different ad angles with small budgets ($5-10/day) before scaling winners
- UGC-style (user generated content) ads often outperform polished studio ads on social platforms
- Include social proof elements: 'Join 10,000+ happy customers', ratings, or testimonial snippets
- For retargeting ads, reference specific products the user viewed but didn't purchase
- Dynamic product ads (DPAs) outperform static ads for catalog-based e-commerce stores
Frequently Asked Questions
What is the "Facebook & Instagram Ad Copy Prompts" prompt template?
Generate high-converting Facebook and Instagram ad copy with proven hooks, angles, and calls-to-action for e-commerce products.
What can I use this prompt for?
Facebook ads, Instagram ads, TikTok ads, Pinterest ads
How do I customize this prompt for my needs?
Replace the bracketed placeholders (e.g., [PRODUCT NAME]) with your specific details. The more specific you are, the better the AI output will be. Read our tips section below for best results.
Which AI tools work with this prompt?
This prompt works with all major AI writing tools including Jasper, Copy.ai, and Writesonic.
Is this prompt template free?
Yes, all prompt templates on SellerStack are completely free to use. No signup or payment required.